The Sink Boulder

Case Study:

• Challenge: The Sink is experiencing a decline in local patronage from January to March. Recent developments have altered its public image, casting it as a tourist site and college hangout, thereby deterring a key demographic of older residents and families. Moreover, a significant lack of awareness about promotions indicates that current marketing strategies are failing to effectively reach local residents.

• Opportunity: There is a significant opportunity to reestablish The Sink as a community staple by leveraging its rich history and unique character. By targeting the local demographic, particularly residents aged 30-65, through platforms they frequently use, The Sink can enhance its visibility and relevance within the community. Emphasizing nostalgia and the restaurant's role in local traditions can also rekindle interest among long-standing residents.

• Solution: My team and I (Four Leaf Clever) initiated the "Come Home to The Sink" campaign, which effectively targeted Boulder residents aged 30-65 to renew their connection with the restaurant. Utilizing Instagram and Boulder Magazine, the campaign reached the local audience, enhancing awareness of The Sink's offerings and its status as a historical community landmark. The campaign's strategic focus on nostalgia and community heritage shifted public perception, solidifying The Sink's identity as a local favorite and not merely a tourist or student venue. This strategy led to a significant increase in local patronage during the off-peak season.